
BRAND SRORY
Mr. Tianle Feng, both the founder and in-house perfumer, was born in a Chinese perfumer’s family. His father, Mr. Zhijie Feng, was the first-generation perfumer raised in China since 1949, and later created his own corporation of flavors and fragrances rooted in his homeland. Spending most of his childhood in his father’s fragrance lab, Tianle immersed himself in the olfactive world, which sparked his special prospects for this industry.
Upon graduation from college, Tianle left for France to further his study in the industry-renowned ISIPCA (Institut Supérieur International du Parfum, de la Cosmétique et de l' Aromatique Alimentaire), which confirmed his father’s edification: “Step out, going deep into the origin of raw materials worldwide, and communicating with perfumers from different nations. ” Not only did this overseas experience improve his perfume expertise, but more importantly, the enriching art resources and diversified cultural grounds in Europe enlightened him on the essentials of perfumery, an invisible art not merely about the decorative techniques, but the freedom of thoughts and creativity.
Completing his education in France, Tianle returned to China and worked in his family business. He wisely detected the subtle changes of perfume preference related to Chinese brands and customers. Instead of being satisfied with defining themselves with consumption, the new-generation Chinese consumers are longing for more personalized products to illuminate their lives. Made-in-China is transforming into Design-in-China. This change urged Tianle to establish the independent perfume house VOICE FROM THE SKY. Based on the familial technical accumulation and inspired by various artistic and cultural contexts, the brand delivers an infinite sense of space and power of imagination from the olfactive creativity, aspiring to bring about refreshing perspectives for the Chinese perfume industry and unending genuine creations for the public.
An interpretation of a fragrance adventure, VOICE FROM THE SKY traces back the initial relationship between perfume and humans, frees people from the obsession with material possessions and desire, and revives the pure pleasure of wearing perfume. Tianle’s persistency and exploration, imperceptibly but inexorably, resonate with his father’s words: “The creation of perfume is abstract art and ambiguous science. However, like music and painting, scents could express different cultural charms, as well as sincere yet sophisticated emotions.” Through the modern fragrance language, Tianle interprets the classic perfume structure in his unique manner, establishing an olfactive art with strong personality. Capturing the voice from the sky and breath from the nature, his perfumes deliver his sensibility about the universe; at the moment of wearing those perfumes, we could also perceive this magical world and become a part of it.